Role: UX/UI Design, Front & Back End Development
Tools: Adobe XD, Wordpress
This website for Dr. Shulman in London, involved translating her existing brand into a modern, mobile-first web booking system.
The visual direction was intentionally minimal, clean, and professional, supporting the clinic’s expert or specialist level positioning, while improving readability and trust. UX decisions were guided by accessibility, clear hierarchy, and optimized user journeys to enhance engagement and appointment conversion rates.
Live Project Link: https://pure-health.com/
